Long Form in Short Order
Blogs help brands do their heavy lifting. Whether you need content that earns trust or buzz around a feature launch, your blog is your best friend. But the longer the copy, the faster people tune out. That’s where I come in.
This post achieved the coveted featured snippet on Google. From an SEO perspective, this is stronger than even the number 1 spot in the search results, as it directly answers the user’s query without any scrolling, clicking, or other finger gymnastics. A feather in a copywriter’s cap for sure!
Content marketing — Journaling prompts
Americans fear public speaking more than death. This goes double for group presentations, where your co-presenter could drop the ball at any moment. So I wrote this post in a way that inspires confidence in the would-be speaker and frames their partner as an ally that’ll help take the pressure off.
Content marketing — Owning group presentations
Content marketing — Want better meetings?
This is the kind of post that can quickly turn into snoresville if you’re not on your copy game. It’s about meetings—everyone’s favorite topic to hate. My approach was three-pronged: keep it short; focus on the value; and leverage social proof by using survey answers as supporting details.
Nothing makes readers tune out faster than techie-sounding copy. That’s why instead of leading with a snooze-inducing feature description, this post leads with a use case people can understand—juggling multiple projects. From there, it explores how this feature can bring real-world value to your life.
