Campaigns with proven results
Successful promo messaging needs to inspire action and stay consistent across multiple channels, targets, and touchpoints. It’s one of the trickiest feats a copywriter can pull off. Here’s how I’ve done it.
Fall promo campaign
This campaign exceeded all expectations and became a model for how the Marketing team handled other similar promotion efforts. Seriously, days after it ended we were still kinda glowing.
Black Friday promo campaign
Before this campaign, I’d never done any Black Friday messaging. Even still, I got the copy in ahead of deadline and we exceeded our campaign goals. It was one of those times where I had to learn quickly and think on my feet.