Powerful Web Copy
Effective websites require clear storytelling and a strong brand voice. I can help your site achieve both. Here are just a few pages where I’ve crafted distinctive messaging and tone while keeping everything brand-right.
Homepage — Bentoville
Bentoville offers immersive dining experiences featuring Michelin-starred chefs as well as convenient and delightful snacks on the go. This web copy showcases both and helps establish them as a brand that’s redefining the art of dinner.
Product landing page — Bentoville
The challenge here… Market onigiri to people in Arkansas who’ve probably never heard of it. I led with the more descriptive term “rice balls” to clarify what you’re getting. The rest of the page leans into what makes this snack a fun departure from the norm.
Feature landing page — Evernote
This page highlights a feature that, at its release, was a leap forward for the brand into a new product category—from notetaking to task management. The ask here was to tie the story of notes and to-dos together and to show how this can help boost the user’s productivity. Want to see a video I scripted for this feature? Check it out on my video page.
Use case landing page — mmhmm
Sometimes users need help seeing exactly how your product will add value to their lives. That’s the approach I took for this page about a video presentation app. I focused on a demographic for whom the product would be particularly useful, video instructors, and wrote the page to that specific use case.
