Building Trust with Social Content
As a fledgling video presentation app, our marketing needed to foster brand awareness, establish credibility, and encourage downloads. The LinkedIn post and email below achieve all of this with a value-first strategy that avoids giving off a sales-y vibe.
Goals
Nurture prospects and increase app downloads by providing value to our LinkedIn audience, without asking for a sale.
Approach
Combine benefit-driven copy with eye-catching visuals to get people to stop scrolling and notice the ways our product can help them communicate more effectively on video.
Results
The post exceeded our average engagement on LinkedIn and helped drive increased interest in the app, contributing to new user downloads.
LinkedIn post
The content offers our audience a video presentation “cheat sheet” to help them stand out when taking the lead on their video calls. The post consists of six slides in a carousel, teasing the cheat sheet in exchange for downloading our app. The slides also give bite-sized tips and resources to leverage benefit even before they download.
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Email & cheat sheet
The users who opted to download the app and get the cheat sheet received the email below. It contained the cheat sheet, as promised, along with the product’s main value propositions.